Joan Lasker – President and CEO of ColorMetrics (former editor of Vogue Magazine & former Vice President of PR for L’Oreal Cosmetics)
Retired to Santa Fe, New Mexico, she had an idea and is now President and CEO, ColorMetrics – owner and creator of TouchBack & TouchBack Plus, ColorMark, Streekers, TouchBack BrowMarker.
TouchBack Plus – a system of products scientifically formulated to work together. You decide the depth and intensity of rich, noticeably vibrant color you want to achieve.
TouchBack – real hair color in a marker for instant gray root touch-up.
ColorMark – liquid hair color that is applied with a soft-tip applicator.
Streekers – temporary hair color in 8 vibrant shades that wash out.
TouchBack BrowMarker – 5 shades that complement TouchBack and ColorMark hair colors to enhance brows and cover stray grays.

















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